What is WhatsApp Business Web?
WhatsApp Business Web, WhatsApp Business API, WhatsApp Business … Facebook has chosen very similar names for its WhatsApp Business range. To help you see more clearly, ChayAll offers you the glossary of solutions for companies imagined by WhatsApp. Let’s go !
Answers to all your questions about WhatsApp Business
What is WhatsApp Business?
First, be aware that WhatsApp Business refers to two elements in the WhatsApp environment :
WhatsApp’s corporate offer, which includes WhatsApp Business and WhatsApp Business API ;
The WhatsApp Business application, intended for small businesses.
WhatsApp Business, therefore, combines two messaging applications with very distinct functions and services. Companies, therefore, have the choice between a version with limited and free features. Or a version for the most modern professionals who want a complete messaging solution.
What are the features of the first version of WhatsApp Business?
The idea is to facilitate interactions between small businesses and their customers. Unlike WhatsApp Business API, WhatsApp Business offers limited functionality:
Creation of professional accounts. To do this, you must indicate the postal address, email address or even the company’s website;
Statistics and reporting: number of messages sent by users, received and read;
The usual messaging features found on WhatsApp Messenger (WhatsApp for individuals).
Is there a charge for this version of the messaging app?
No, its use is completely free. This version is intended for small businesses who need to respond to only a few messages per day.
Can I access WhatsApp Business from the web?
This application developed by Facebook in 2018 is only available on smartphones. WhatsApp Business can therefore be downloaded from Android or iOS on the Google Play Store and the Apple Store. Then all you have to do is install the application and enter your business phone number.
However, you can optionally work from your computer with WhatsApp Business Web. But for that, you will have to scan a QR code on your mobile. Its management can therefore only be carried out via the mobile where the application is installed. You can consult our comparison table between WhatsApp Business and WhatsApp Business API below
THE FAQ About WhatsApp Business API: the most advanced version
WhatsApp Business API is therefore the most successful version of the WhatsApp business offer. A true Swiss army knife of customer relations, this API puts the small dishes in the big ones.
What features are offered to professionals in WhatsApp Business API?
- A branded profile in the rules of the art (profile with the name, colors, and image of the company). This way, your contacts as well as the users recognize your company at a glance.
- Automatic setup of a welcome message to greet users when they want to ask you for information. But also a message of patience if you are not available immediately. And finally, a message of absence.
- No limitation on the list of contacts for the distribution of your messages. Theoretically, it is, therefore, possible to receive a message from the two billion users of the application.
- Possibility of integrating a WhatsApp button in various communication media of the company and on your website!
- Endless possibilities in terms of automation (chatbots in particular). You will therefore have 24/7 and autonomous customer service.
- The solution also allows you to send a video, a photo, links, files … in the content.
- A virtual number is provided to you by the service provider.
Is the WhatsApp Business API free?
Everything depends! The solution is only available through an official WhatsApp partner. At ChayAll, a free offer is available.
Is WhatsApp Business API available on the web?
es! It all depends on the provider, but ChayAll offers management of all messages received by customers from the internet. Computer, tablet, mobile … all devices are also possible according to the needs of companies! Ideal for carrying out your marketing strategy!
WhatsApp Business API, therefore, holds the best business opportunities for companies. In fact, this solution can even become a hub of your customer service. Recall that WhatsApp has more than 2 billion users. Finally, be aware that installing WhatsApp Business API requires the support of an approved WhatsApp partner, such as Chagall.
How is the data security of WhatsApp Business API ensured?
Data management and security are assigned to the partner. The ChayAll solution obviously respects the General Data Protection Regulations (GDPR). All our servers are hosted in France. all personal data is anonymized after 1 month and deleted after 3 months.
Is it possible to send advertisements to users from the API?
No, the application refuses that its users are besieged by millions of advertisements on their phones! Advertisements are therefore prohibited. It will therefore be necessary to adapt its marketing strategy to this channel.
WhatsApp Business Web: the “Desktop” version
WhatsApp Business Web (or Web Business WhatsApp ) is quite simply the “Desktop” version of the online WhatsApp Business application. In short, this is a feature that will allow you to view and reply to your messages on your computer rather than on a smartphone. In this part, we’ll show you how to profit from it. So follow these steps to use the WhatsApp Business Web feature :
- First open the online WhatsApp web page on your computer;
- Then open WhatsApp Business on your smartphone;
- Click on the three small dots in the upper right part of the WhatsApp Business interface on a smartphone;
- Click on the “WhatsApp Business” entry;
- Then scan the QR code displayed on your computer from your smartphone;
- Your WhatsApp Business Web interface is now displayed on your computer screen. You can therefore consult and send messages to your customers