The benefits of WhatsApp Business API for your business

The benefits of WhatsApp Business API for your business

With nearly 2 billion monthly active users worldwide, WhatsApp is today the best instant messaging solution. In this article, ChayAll introduces you to the benefits of WhatsApp Business API. The independent version of the famous WhatsApp messaging addressed businesses.

When it was released in February 2009, the traditional WhatsApp application was intended to be aimed exclusively at individuals. However, over time, it has been acclaimed by professionals to improve their customer relationship management. It is for this reason that this communication giant launched in August 2018 the new WhatsApp Business API. The advantages of WhatsApp Business API are very numerous.

The most notable of these lies in the fact of connecting companies and customers more easily and more closely. The WhatsApp Business API, therefore, helps brands improve the user experience and offers them a communication platform full of benefits. We explain to you through this article how to use this application well in order to establish a personal bond with your customers and to present your service to them.

A platform that your customers are already familiar with

The WhatsApp Business API application facilitates the exchange of professional messages between customers and companies!

One of the advantages of WhatsApp Business API is its popularity. According to Médiamétrie’s figures for 2020, this instant messaging solution has experienced strong growth of 32%. It, therefore, reached 32.4 million unique visitors per month

Thanks to this impressive user base, WhatsApp is positioned far ahead of its competitors such as Telegram, Discord, and Slack.

The majority of your customers (if not all) therefore already use the application to start conversations with their loved ones. From there to using it to communicate with you, there is only one step!

In order to increase your chances of being contacted by your customers, they’ll offer you to the integration of the WhatsApp badge on your website.

Want to know more? Our agents offer you personalized support from the design to the completion of your project. Do not hesitate to use our service to strengthen your marketing strategy and boost your customer relationship.

Very practical features to boost your customer relationship

Among the benefits of the WhatsApp Business API, there are many features useful for your exchange of messages professionals with your customers.

Professional profile: one of the advantages of WhatsApp Business

Business profile to boost companies' marketing strategy
Improve your marketing strategy by providing information on your Business Profile!

By establishing a professional profile, you have the opportunity to provide a certain amount of information about your business. Whether it is opening hours, a link to your website, the address of your physical store or your virtual number. The user will be able to find this information directly on WhatsApp. He would thus have the possibility of entering more easily in contact with your company.

Be responsive by automating your messages

The messages automatically on WhatsApp play a fundamental role in the reliability of your relationship with your customers. When you are busy or away, you can set up away messages that will be sent automatically to your contacts.

You can also set up automatic responses to your customers’ most common questions. This feature helps you stay organized, reach more customers, and build strong relationships with your site users.

Improve your marketing campaigns thanks to the different statistics

This communication channel gives you access to a number of statistics. These allow you to see which messages have been sent, delivered, received and read. With a better understanding of what your business customers are doing, you can fine-tune your responses, your service, and your marketing campaigns to become more targeted.

Label your conversations

WhatsApp Business API provides businesses with the ability to organize their messages in a logical way. Using tools like labels, they can easily differentiate conversations with a repeat customer and completed orders from those with a potential customer

Boost your sales with the benefits of WhatsApp Business API

the benefits of WhatsApp Business API for businesses
The application WhatsApp Business API to boost sales of companies!

The advantages of WhatsApp Business API are not limited only to the good management of your customer relationship. You can also use it in your marketing campaigns and increase your sales and turnover at the same time. Thanks to this revolutionary system, you benefit from a very intuitive and personalized interface with your company data.

In addition, your presence in the list of contacts of your customers represents a considerable added value for your company. Thus, the users of your website can contact you at any time to have more information about your products or to request your assistance.

By responding to their expectations, questions and concerns fluidly, you gain their trust. You also increase the chances that they will come back to you for their future purchases. According to a study by Bain & Company, a 5% growth in customer loyalty improves profits by 25 to 95%.

In short, one of the benefits of WhatsApp Business API is to help retain customers and increase your sales volume.

Combine the advantages of WhatsApp Business with the ChayAll solution

Do you want to enter the market with the WhatsApp Business API? The only way to do this is to pair up with one of the WhatsApp authorized partners. In order to supervise the use of its application, this messaging channel has entrusted its integration to a limited number of service providers, including Chagall.

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